Client
Le Petit Marseillais
Timeline
12 weeks of production
Campaign Duration
3 months
THE SANDBOX
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SOCIAL GAMING
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RSE
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IP
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CLIMATE
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REWARDS
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EDUCATION
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PLAY 2 LEARN
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THE SANDBOX 〰️ SOCIAL GAMING 〰️ RSE 〰️ IP 〰️ CLIMATE 〰️ REWARDS 〰️ EDUCATION 〰️ PLAY 2 LEARN 〰️
Biodiversity in all its diversity
We developed a play-to-earn-and-to-learn experience: an immersive game with a southern feel, promoting the traditional and cultural heritage of Southern France.
We created a positive story, encouraging the players to care for the environment through 18 educational quests, on land and in the sea. We partnered with Carrefour NFBEE Supermarket to reinforce the environmental scope of the project. The players receive good tips to preserve nature, rewards and codes for physical gifts.
An NFT collection promoting actions to preserve biodiversity complements the project. We partnered with Certhis to simplify the NFT acquisition process and make it accessible to the general public.
⚠️ How can a virtual experience lead to the consumption of physical products?
We set up a competition led by influencer EnjoyPhoenix to reward winners with a 2-year subscription to the brand’s shower gels, as well as bonus quests that provide promo codes.
Why? Le Petit Marseillais wants to communicate on its commitment to biodiversity and its southern French roots.
5☆
rated on The Sandbox
Top numbers
An active Discord engages and inspires the community
Promo codes and rewards encourage the use of Le Petit Marseillais’ products
EnjoyPhoenix live streamed the experience.
20K users watching and thousands of positive comments.
