bem.builders is a multi-awarded studio helping brands engage with Generations Z and Alpha through gaming.
Discover our work
Orange Wall of Change
We supervised a 3-step awareness campaign commissionned from Orange to fight against sexism, together with Publicis, the association Women in Games and various Key Opinion Leaders.
R5volution Race
Commisssioned by Renault and Havas Play, we created the first multiplayer car race on The Sandbox to promote the iconic model Renault 5 going fully electric.
Le Petit Marseillais: Coast Mission
We built an immersive game for Le Petit Marseillais with the help of the Carrefour NFBee Supermarket. Available on The Sandbox, this experience shares these brands’ commitment to biodiversity.
Carrefour NFBees
Together with Publicis, we created NFBees for Carrefour to raise awareness on biodiversity among the different generations, both in the physical world and the virtual world The Sandbox.
News
The Art of Runway
The multiplayer virtual experience on fashion where players, designers, and buyers meet. Built in partnership with BrawHaus and DRESSX.
R5volution Race
Renault, Havas Play and bem.builders have launched the first multiplayer car race on the gaming platform The Sandbox, as part of Renault’s #MODDERR5 cross-platform campaign.
Ad network
We embed brands into high-traffic maps by famous mappers on leading gaming platforms, promoting brands’ image and products to a large, engaged community.
Services
In-Game Brand Strategy
We guide top brands into gaming with tailored strategies, from benchmarking to action plans and reporting, ensuring clear KPIs for awareness, engagement, and ROI.
In-Game Media plan
We manage 45+ worlds in popular gaming platforms (Fortnite, Roblox, The Sandbox, GTA, and Zepeto) offering brands native integration options from sponsorships to asset placements and influencer partnerships.
In-Game Content Production
We craft tailored maps and 3D assets for brands, offering engaging user experiences with quests, branded avatars, UI/UX design, and more on popular gaming platforms.
Workshops
We help brands and agencies understand the ecosystem of virtual worlds, the ways to best use them to reach with impact. Our workshops include the exploration of Apple Vision Pro, which we use internally.
Meet the team
9 key figures to understand social gaming and why you should advertise in it.
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120M+ users aged from 8 to 25 connect to online games on a daily basis.
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Among Gen Alpha, 94% are video game enthusiasts, compared to 90% for Gen Z and 82% for Millennials.
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Most gamers both play and watch gaming content: 70% of Gen Alpha, 71% of Gen Z, 67% of Millennials.
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Gen Alpha dedicates 22% of their leisure time to gaming, Gen Z 25% and Millennials 18%.
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More than half of Gen Zers use games to hang out without playing the main game.
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In 2023, Roblox and Fortnite players spent $4B on in-game clothes.
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50% of Gen Alpha, Gen Z and Millenials spend money for in-game products.
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84% of Gen Z draw physical style inspiration from avatars.
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Millennials:
Born between 1980 and 1994.
Spend the most on gambling.
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Gen Z:
Born between 1995 and 2009.
Spend the most on in-game currencies.
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Gen Alpha:
Born after 2010.
Spend the most on gear for their avatars.
Partnered with
They partner with us to best achieve your goal
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